Innovation starts with friction
Clothes that look good require maintenance, ironing and often dry-cleaning. This adds friction to life that we see as unnecessary.. Our products are meant to be worn without needing to be carefully cared for or washed after every use to look good. Today, you are often faced with the choice of whether to look nice, or to feel comfortable. Why shouldn’t you be able to do both?
We are questioning the norm that you have to compromise, by combining cuts from traditional fashion with new material technology. STOIX is here to challenge the uncomfortable by providing products that encourage you to explore and exist with style.